As marketing professional, I want to understand how an Agile mindset (way of working) contributes to delivering a better customer experience so that my (marketing) organization can better serve its (prospective) clients.
Agile is quickly gaining ground outside of the IT domain; it’s a mindset that enables organizations to better respond to disruptive market & technology conditions and ever changing customer expectations.
This training is for marketing / business professionals that:
What will you learn?
After this 1 day training you’ll:
This training will help your organization be more succesful in the future!
Agile Coach / Wemanity
Marc Nieman believes that an Agile mindset is the first and foremost prerequisite for survival in today’s business environment. Because whether we call it Agile mindset, DNA or metabolism; in the end it’s all about culture. And since we all know: “Culture eats strategy for breakfast” (and lunch and dinner).
An Agile mindset builds and sustains a culture (backbone) to successfully transform into a customer and experience driven organization, leveraging technology, data and human creativity.
Marc helps individuals, teams and companies to build and strengthen their Agile mindset: supporting change in behaviour, communication, collaboration and culture.
He applies optimism, energy, experience and passion for Agile in training and coaching teams, as well as coaching professionals enterprise wide. Marc has specialised within the marketing domain, believing Agile is usable in every domain: IT, marketing, sales, HR, finance and Management.
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